Joe Pototzki of Pharmacy Cost Saver asked us to help work on a new design for his website. While Joe technically isn’t a pharmacy he is a business consultant who helps create efficiencies and cost savings within pharmacy. We’ve worked with Joe and his clients for a while now and the time had come to give his old website an update whilst keeping the existing branding. My concern with the old website was that it was hard to find out exactly what Joe’s services were for pharmacy, with that in mind we prioritised outlining the benefits of Joe’s consultation service in his website. We’ve also been working to update Joe’s social media presence, growing his mailing list, increasing followers on Facebook and marketing online – specifically through gearing the website towards organic search results through the best use of SEO.