Google Analytics is a service offered by Google, to help you monitor your website’s traffic and keep a record of its growth. Signing up for this free service means you’ll have a reference by which to gauge progress and determine if your pharmacy’s online presence is headed in the right direction. Our previous post outlined even more of the benefits of Analytics, and this post will tell you how to create your very own account, step by step.

Go to http://www.google.ie/analytics/.

Click “Create an Account,” located in the right-hand corner.

You will be directed to a page asking you to Sign In. If you already have a Gmail account, enter your details and click “Sign In.” If you’ve not yet created a Gmail (Google Email) account, click “Create an Account” at the bottom of the page, and follow the steps. However, since we’ve outlined the importance of a Google presence in previous posts, we will assume you already have a Gmail account. Enter your username and password and hit “Sign In.”

The next page gives you a brief overview of the steps involved in creating your very own Analytics account.  The last option, on the right of the page, prompts you to “Start using Google Analytics” and asks you to “Sign Up.” Click “Sign Up.”

There are two options for your Analytics. Universal Analytics offers more specifics to keep a tighter eye on your website, whereas Classic Analytics is simplified, yet still gives you great coverage. This page lists all the features of each, so you can choose which is more suitable for what you want. Universal Analytics is still in BETA mode, meaning it is essentially still being tested, and any glitches are being worked out. Classic Analytics has been around for a while, so for the time being, this might be the “safer” option (although it has less features). Something to think about. Choose the Analytics style that you desire by clicking on the circle next to it.

Set up your account. Towards the bottom of the current page, you will see a template for you to fill in with your website’s details. The first information field is “Account Name.” You can name your account anything, but I would recommend just typing in your Pharmacy’s name. Scroll down the page and enter the rest of the requested information. If you need more details on the more confusing fields, simply hover over the question mark icon at the beginning of each section.

Once all information has been input click “Get Tracking ID.”

A pop-up window will appear, listing the Google Analytics terms of service. Once you agree to these (scroll to the bottom and click “I Accept”), a specific tracking id will be generated especially for your website. The most basic form of the code is in HTML, although other more advanced options are available. If you wish to use the more advanced options, it is best to speak to your webmaster, or whoever created/manages your website. However, if you have access to make edits within your website’s design, it is fairly simple to input the basic HTML code yourself.

As it states on the page, you can copy and paste the code into every page you want to track. Every website management system is different, so the way to do this is dependent on that. Once you can navigate to the HTML pages of your website, simply scroll to the bottom and paste the Analytics Code to activate. Once again, if you are unsure how to do this, speak to your webmaster.

Once the tracking code is embedded into your website, your Analytics will be activated and the service will take effect. From that point forward you can begin keeping track of your website’s traffic (and much more) by simply signing in to your Analytics account (the same sign in details as your Gmail account) at: http://www.google.ie/analytics/.

Login anytime, anywhere, and see all your helpful stats!

 

Creating an Analytics account is an advanced step in website maintenance. Congratulations on coming this far- you have taken your pharmacy’s website into an exciting new dimension with a world of possibilities. For more information on the things you can do with Google Analytics, visit www.google.ie/analytics/why.